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Jan-Willem van der HeidenRelationship coach

Client story

From a PDF behind a form to a quiz couples want to finish

Jan-Willem is a relationship coach. We rebuilt his journey in his own GoHighLevel account: a two-minute quiz, emails for every result, and a ladder of smaller offers before his 1:1 work. He edits the site himself, with AI.

Jan-Willem van der Heiden's new homepage
Revenue
+278%Revenue
Passive income
+433%Passive income
Prospects
+1,179%Prospects

September 2026 vs July 2026. Figures reported by Jan-Willem.

Before and after

What a visitor meets first, then and now

His free download was the usual one: a PDF behind a template page and a GoHighLevel form. Now the first thing a visitor meets is a two-minute quiz, a small first yes. It scores the couple, gives them a personal result, and starts the emails written for that result.

BeforePDF download, page builder and GHL form

The previous lead magnet page: a book mock-up, testimonials, and a plain GoHighLevel form asking for a full name with a Next button.

AfterA quiz with a personal result

Jan-Willem's homepage: a large serif headline, Get the spark back, starting tonight, with the couples quiz open on the first question.
The homepage opens straight into the couples quiz. Nothing here was built in the GoHighLevel page editor.
He is reliable, straight, and fast.
Jan-Willem van der HeidenRelationship coach

Added in October · His bio link

His bio link now asks one question

Since 28 October his Instagram and Facebook bios link to a start page. It asks “What brings you here?” and gives each answer its own next step: couples take the free quiz right there on the page, others see how he helps couples or apply to work with him, and single women get the free ebook. His member login and blog are still one tap away.

jwvanderheiden.com/start

Jan-Willem's start page on a phone: What brings you here? with four answers, the first marked Start here: Where did our spark go?, a free couples quiz.
Four answers, one next step each.

The quiz, on the same page

The couples quiz open on the start page at question 4 of 10.
Couples start the quiz without leaving the page.

Step 1 · A small first yes

Ten questions, a score, and a result of their own

Quiz question 4 of 10: Physical affection right now is… with four answer options and a progress bar.
Ten questions, one tap each, with a progress bar. It takes about two minutes.
The last quiz step: Where do I send your result? with first name and email fields and a Show my score button.
The score and result are saved to the contact in GoHighLevel and tagged, so the right email journey starts on its own.

jwvanderheiden.com/results

The result page: The Drift, a score of 15 out of 30 on a dial.
Every result has its own page and its own first email, and a retake moves them to the right journey.

Step 2 · They hear from him until they’re ready

75 emails carry people up his ladder

Every quiz result starts its own emails, and every step up is a smaller yes than a €3,000 call: a €7 ebook, a €77 challenge, a €197 monthly program. Anyone who buys stops being sold what they already have.

The main ladder

  1. Free

    Quiz

    A result in 2 minutes

    20 emails

  2. €7

    Ebook

    The Ten Secrets

    16 emails

  3. €77

    30 Day Challenge

    15 minutes a day

    12 emails

  4. €197

    The New Us

    Every 4 weeks, 3 months minimum

    19 emails

  5. €3,000+

    1:1 Coaching

    From a free Discovery call

    The top of the ladder

A second path, for single women

  1. Free

    Ebook

    How to Magnetize Love

    8 emails

  2. €77

    Magnetize 2.0

    13-module course

  3. €3,000+

    1:1 Coaching

    Private work with Jan

    The top of the ladder

Bar heights show the order of value, not exact prices.

I send him a message, he builds it, fixes it, improves it, and sends me the result, while I get on with the rest of my day.
Jan-Willem van der HeidenRelationship coach

Step 3 · Smaller offers before the big one

Every product has its own page

A €7 ebook, a €77 thirty-day challenge, a program at €197 every four weeks and a €77 course for single women. Each page is designed for its buyer and leads into the next step.

jwvanderheiden.com/ebook

The Ten Secrets ebook page with a Get the ebook €7 button.

jwvanderheiden.com/challenge

The 30 Day Challenge page: In 30 days, you fall back in love.

jwvanderheiden.com/program

The New Us program page with a family photo and an Enrol €197 button.

jwvanderheiden.com/single-women

The single-women page offering the free ebook How to Magnetize Love, with a sign-up form.

The craft · Checkouts and courses

GoHighLevel, made to look like his brand

The members area and checkouts are the parts of GoHighLevel that usually give it away. We restyled them to match the site, and branded every course, module and lesson.

checkout.jwvanderheiden.com/program

The GoHighLevel checkout for The New Us, restyled in Jan's cream background and serif type.
A GoHighLevel checkout, restyled so buyers never feel they have left his site.

members.jwvanderheiden.com · The New Us

A New Us lesson page: Jan talking to camera in the Welcome video, with the week's lessons listed beside it in his serif type.
Every week opens with Jan on camera, then his and hers folders.

members.jwvanderheiden.com · Magnetize 2.0

An open Magnetize module: each lesson has a branded thumbnail and a one-line preview.
Branded thumbnails and a one-line preview on every lesson.
I have never once had to chase him.
Jan-Willem van der HeidenRelationship coach

Same platform, side by side

The GoHighLevel members area, before and after branding

Everything here is the same GoHighLevel course, same lessons, same files. The only difference is the styling we added.

Login

BeforeGoHighLevel default

The default GoHighLevel login: plain white form with a black Login button.

AfterBranded for Jan

The branded login: cream background, serif heading and a coral Login button.

Course page

BeforeGoHighLevel default

The New Us course page in GoHighLevel's default style: blue button and plain sans-serif week list.

AfterBranded for Jan

The same course page branded: cream background, serif week titles and a coral button.

Downloads

BeforeGoHighLevel default

Default attached files: plain blue text links in the sidebar, below the coach bio.

AfterBranded for Jan

Branded attached files at the top of the lesson, each with a coral Download button.

In the default layout the downloads sit at the bottom of the sidebar, below the coach bio. In Jan's they are the first thing on the page.

The videos

Recorded once, on his phone

BeforeAs recorded

A course video frame as recorded, with Jan low in the frame under a large painting.

AfterIn the course

The same moment reframed, with Jan's eyes on the upper third.

Jan recorded each video once, on his phone, with no editing. We reframed and compressed every one so it looks considered and starts playing straight away.

Everything we built

All of it in one GoHighLevel account he owns

custom-designed pages
17custom-designed pages
paid products with branded checkouts
4paid products with branded checkouts
course lessons in a branded members area
98course lessons in a branded members area
course videos prepared
36course videos prepared
automated emails in five sequences
75automated emails in five sequences

In his words

“10 years ago I ran a successful website company. If Daniel had been on my team, it would have been a lot more successful.

He is reliable, straight, and fast. I send him a message, he builds it, fixes it, improves it, and sends me the result, while I get on with the rest of my day. I have never once had to chase him.

I have worked with a lot of developers. Daniel is the one I would hire again tomorrow.

29,286 out of 10.”

Jan-Willem van der HeidenJan-Willem van der HeidenRelationship coach
See how much money I’m losing

The free Client Leak Check shows what your current setup is losing, in about 3 minutes.

The Client Leak Check

See how much money is slipping past your coaching business.

See what it costs you each month, and what to fix first.

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No website? Use your Instagram instead.

Public pages only · Results by email

or book a call with Daniel
Example result (invented)

Your results · an invented example

About

$35,400 a year

is slipping past your business

That’s about $2,950 a month.

  1. Comment-to-DM that sends people to your quizWe build it · quickLosing $1,300/month
  2. A quiz that invites the ready ones to a callWe build it · quickLosing $950/month
  3. Emails that fit each quiz resultWe build it · quickLosing $700/month

Plus: the missing step on your ladder, a $97 live workshop

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