A short, honest note

This page is a placeholder while the full Ideal Client Map tool is being built — it will grow as the product does. Here is exactly what happens today.

For the Ideal Client Map, this site collects your first name and email, submitted through its sign-up form. That information is stored in Awaken Digital’s CRM (GoHighLevel) and used solely to add you to the early access list and email you when the Archetype Lab is ready. It is never sold, and never shared with anyone outside Awaken Digital.

When the full Archetype Lab opens, you’ll be able to paste client intake forms or describe your clients in your own words. The promise for that step is simple: names you confirm are detected and replaced in your own browser, before anything is sent anywhere. We’ll expand this page with the full detail once that part is live — we won’t claim more than the code actually does.

The Client Leak Check. When you give us your website and links to your social profiles, we read your public pages and public profiles to personalise your blueprint: on Instagram, Facebook and LinkedIn your follower numbers, your bio, intro or about text and your recent public posts; on YouTube your subscriber number, channel description, channel links and the titles, view counts and dates of your recent videos (not the videos themselves); on TikTok your follower number, bio, bio link and the captions, view, like and comment counts and dates of your recent videos; and on a link-in-bio page (Linktree, Komi, Pillar, lnk.bio or Linkme) the titles and addresses of its links. If your bio links to one of those pages, we read it too. Your website is read directly by our server; your profiles and link pages are read through a data provider, ScrapeCreators. We don’t read X, Threads or Pinterest. We only read public information, starting from what you pointed us to, and nothing is posted or changed anywhere. We also keep a copy of your public Instagram or Facebook profile picture to show on your blueprint, stored with it for 30 days.

A few more public signals. If you give us a Facebook page, we check Meta’s public Ad Library to see whether the page runs ads and, if it does, where its active ads send people (a booking page, a sign-up, a shop or your website) and which buttons they use; we never store the ads’ text or images. We may also find your other public profiles: from the links on your own website or link-in-bio page, or, if that finds nothing, by asking ScrapeCreators which profiles are linked to a handle you gave us. We show you what we found before reading any of it, and you can remove anything that isn’t yours. We run one Google search for your name or brand and keep only counts (reviews, podcasts, press, directories) and up to five public links. And in the public comments on your recent posts, we count comments that ask for a price, a link or how to sign up: the count is all we keep. We never store, show or quote those comments, or who wrote them.

While you take the quiz, your progress is also saved in your own browser so you can pick up where you left off; it’s cleared once your blueprint is ready. Your answers, the blueprint and your first name and email are stored for 30 days so you can reopen your blueprint, and your name and email go into our CRM (GoHighLevel) so we can send it to you.

Emails after your blueprint. After the email with your blueprint, we send about 16 short emails over 8 weeks (more often in the first two weeks, then about once a week), each written from your blueprint with the help of Anthropic’s Claude and sent through our email provider, Resend. They stop when you unsubscribe (one click, in every email), when you book a call with us, or at the end of the sequence. To know whether you’ve booked, we check your contact’s appointments in our CRM. While the emails run, your blueprint stays available a little longer than 30 days: until about a week after the last email. If you unsubscribe, we keep a one-way fingerprint of your email address (not the address itself) so we never start the emails again.

Market research for your blueprint. To make your blueprint specific to your market, we also look at public information about your niche (not about you or your clients): public discussions on Reddit, which we read for patterns only and never quote or attribute to anyone; comments under public YouTube videos on your topic; the public comments under one of your own recent public Facebook or Instagram posts; other coaches’ public websites (their offers and printed prices); and Google’s public search suggestions. Searches and pages are read through ScrapeCreators, and directly by our server for websites and search suggestions; Anthropic’s Claude summarises what we read into patterns. We never keep usernames or commenters’ names, and we don’t store or show the Reddit text itself: only patterns in our own words and links to the threads. The summary is stored with your blueprint for 30 days. If you open the Ideal Client Map from your blueprint, that same public-research summary is carried into your map session so it starts from your market; it contains nothing you typed about your clients.

Questions in the meantime? Reach out at hello@awaken.digital.