Client story
Jan-Willem van der Heiden
An interactive quiz that turns visitors into leads, a planned email journey after it, branded checkouts and courses, all on one GoHighLevel account. And he edits the site himself, with AI, in his own account.
Relationship coach · Ubud, BaliResults
What changed
+278%
Revenue
+433%
Passive income
+1,179%
Prospects
September 2026 vs July 2026. Figures reported by Jan-Willem.
“10 years ago I ran a successful website company. If Daniel had been on my team, it would have been a lot more successful.
He is reliable, straight, and fast. I send him a message, he builds it, fixes it, improves it, and sends me the result, while I get on with the rest of my day. I have never once had to chase him.
I have worked with a lot of developers. Daniel is the one I would hire again tomorrow.
29,286 out of 10.”
Jan-Willem van der HeidenRelationship coach, UbudWhat we built
The work behind the result
- 1
A couples quiz on his homepage: ten questions scored from 0 to 30 into three named results, each saved and tagged in GoHighLevel with its own email journey
- 2
A value ladder in one GoHighLevel account: a €9 ebook, a €77 thirty-day challenge, a €444 twelve-week program and a €111 course for single women, each with its own page and branded checkout
- 3
Two courses built lesson by lesson in a branded members area, with a designed thumbnail for every course, module and lesson
- custom-designed pages
- 17custom-designed pages
- paid products with branded checkouts
- 4paid products with branded checkouts
- course lessons in a branded members area
- 98course lessons in a branded members area
- course videos prepared
- 36course videos prepared
- automated emails in five sequences
- 68automated emails in five sequences
The value ladder
Each step is worth more than the last, an email sequence carries people up to the next one, and anyone who buys stops being sold what they already have.
The main ladder
Free
Quiz
A result in 2 minutes
↓ 20 emails →
€9
Ebook
The Ten Secrets
↓ 9 emails →
€77
30 Day Challenge
15 minutes a day
↓ 12 emails →
€444
The New Us
12-week program
↓ 19 emails →
€3,000+
1:1 Coaching
From a free Discovery call
The top of the ladder
A second path, for single women
Free
Ebook
How to Magnetize Love
↓ 8 emails →
€111
Magnetize 2.0
13-module course
€3,000+
1:1 Coaching
Private work with Jan
The top of the ladder
Bar heights show the order of value, not exact prices.
Before and after
From a PDF behind a form to a quiz people want to finish
His old lead magnet was the usual one: a free PDF, a template page and a GoHighLevel form. Now the first thing a visitor meets is a two-minute quiz. It scores the couple, gives them a personal result, and starts the emails written for that result. It runs on the same GoHighLevel account.
Before · PDF download, page builder and GHL form
After · a quiz with a personal result
The quiz
Ten questions, a score, and a result of their own
jwvanderheiden.com/results
The products
Every product has its own page
A €9 ebook, a €77 thirty-day challenge, a €444 twelve-week program and a €111 course for single women. Each page is designed for its buyer and leads into the next step.
jwvanderheiden.com/ebook
jwvanderheiden.com/challenge
jwvanderheiden.com/program
jwvanderheiden.com/single-women
Checkouts and courses
GoHighLevel, made to look like his brand
The members area and checkouts are the parts of GoHighLevel that usually give it away. We restyled them to match the site, and branded every course, module and lesson.
checkout.jwvanderheiden.com/program
members.jwvanderheiden.com · The New Us
members.jwvanderheiden.com · Magnetize 2.0
Same platform, side by side
The GoHighLevel members area, before and after branding
Everything here is the same GoHighLevel course, same lessons, same files. The only difference is the styling we added.
Login
GoHighLevel default
Branded for Jan
Course page
GoHighLevel default
Branded for Jan
Downloads
GoHighLevel default
Branded for Jan
In the default layout the downloads sit at the bottom of the sidebar, below the coach bio. In Jan's they are the first thing on the page.
The videos
Recorded once, on his phone
As recorded
In the course
Jan recorded each video once, on his phone, with no editing. We reframed and compressed every one so it looks considered and starts playing straight away.
Want a journey like this?
Map your ideal clients free in about fifteen minutes, or book a call and we’ll map which mix you need: brand, quiz, product, content. You leave with the map either way.