Free for coaches · about 3 minutes
Stuck in the discovery call trap?
Only about 5% of your audience is ready to book a call today. Find out what happens to the other 95%, and get the customer journey that brings them back.
Why it happens
A “book a call” button only catches the 5% who are ready
You post, a few people book, and most calls go nowhere: no-shows, “I need to think about it”, “I can’t afford it”. That’s not a you problem. At any moment only about 5% of an audience is ready to buy. The other 95% need somewhere to go first, and on most coaching sites there isn’t anywhere.
The 95:5 rule comes from the Ehrenberg-Bass Institute’s research on how people buy.
What you get
Your own customer journey blueprint, in about 3 minutes
We read your website and public social profiles (Instagram, Facebook, LinkedIn, YouTube), you answer eight quick taps, and you get a plan for the 95%. A strategy, not a pile of copy to rewrite.
01
Your biggest leaks
The two or three places people slip out of your business today, with the evidence from your own site, social profiles and answers.
02
Your quiz, in your brand
A quiz idea for your niche, shown in your colours: what it asks a visitor to find out, and the types of client it sorts people into.
03
Your ladder and the missing offer
Your offers placed on a value ladder, the empty rungs marked, and the one offer that would catch people who aren't ready for a call yet.
04
What the other 95% are worth
An honest range, built from published benchmarks and your own numbers, of what a journey could add to what you make today.